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About Us

Gardenia Bakeries (KL) Sdn Bhd (GBKL) is a subsidiary of a food listed company, QAF Ltd, who also operates Gardenia Singapore, Gardenia Philippines and will soon be opening Gardenia bakery in Fujian, China.

GBKL is an associate company of Padi Beras Nasional Berhad.

Brief History

In 1969, an American named Horatio Sye Slocumm was sent by International Executive Service Corporation (IESC) to East Malaysia to start a bakery. Mr. Slocumm brought with him 35 years of baking experience with one of America's leading chain of bakeries. Gardenia was born.

Gardenia Bakeries (KL) Sdn Bhd rolled the first loaf of bread off its line in 1986. Within four short years, it became the bread market leader with an astounding 99 percent brand recall rate and 80 percent top-of-mind recall.

Gardenia's range of products grew and evolved through the years, becoming better and better with each step. Leveraging on its brand strength, Gardenia now produces a variety of baked products to satisfy consumers' demands.

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Achievements
2001: Best Supplier 2001 (Category: Bread), Dairy Farm Giant Retail

2002: Quality Management Systems ISO 9001, SIRIM QAS International Sdn Bhd

2002, 2003/2004, 2005: Superbrands Awards for 3 consecutive terms, Superbrands Malaysia

2004: National Award for Creativity and Innovation, Malaysian Design Technology Centre

2005: MS 1480:1999 – Food Safety according to Hazard Analysis and Critical Control Point (HACCP) System, SIRIM QAS International Sdn Bhd

2005: Universal Integrated System – ISI 2020, Research Institute of Standards in Islam

2006: Superbrands Consumers' Choice Award, Superbrands Malaysia

2006, 2007: Low Glycaemic Diabetic-Friendly, Diet-Friendly Seal, Glycemic Research Institute, Washington D.C.

2007: Highly Commended Product Award, Malaysian Institute of Food Technology (MIFT)

2008: Malaysia's Choice Award 2008, Superbrands Malaysia

2009: Malaysia's Top Ten Brands 2009 - Gardenia Malaysia (7th Place), The Nielson Company, Superbrands survey

2011: Malaysia's Top Ten Brands 2011 - Gardenia Malaysia (3rd Place), The Nielson Company, Superbrands survey

2010, 2011, 2012: Putra Brand Awards - GARDENIA Malaysia (Gold award), Association of Accredited Advertising Agents (endorsed by Malaysia External Trade Development Corporation)
Consumers' survey on the Most Preferred Brand (Foodstuff category)

 
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