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Brief History
In 1969, an American named Horatio Sye Slocumm was sent by International Executive Service Corporation (IESC) to East Malaysia to start a bakery. Mr. Slocumm brought with him 35 years of baking experience with one of America's leading chain of bakeries. Gardenia was born.
Gardenia Bakeries (KL) Sdn Bhd rolled the first loaf of bread off its line in 1986. Within four short years, it became the bread market leader with an astounding 99 percent brand recall rate and 80 percent top-of-mind recall.
Gardenia's range of products grew and evolved through the years, becoming better and better with each step. Leveraging on its brand strength, Gardenia now produces a variety of baked products to satisfy consumers' demands.
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Achievements |
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2001: Best Supplier 2001 (Category: Bread), Dairy Farm Giant Retail
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2002: Quality Management Systems ISO 9001, SIRIM QAS International Sdn Bhd
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2002, 2003/2004, 2005: Superbrands Awards for 3 consecutive terms, Superbrands Malaysia
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2006: Superbrands Consumers' Choice Award, Superbrands Malaysia
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2004: National Award for Creativity and Innovation, Malaysian Design Technology Centre
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2005: MS 1480:1999 – Food Safety according to Hazard Analysis and Critical Control Point (HACCP) System, SIRIM QAS International Sdn Bhd
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2005: Universal Integrated System – ISI 2020, Research Institute of Standards in Islam
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2006, 2007: Low Glycaemic Diabetic-Friendly, Diet-Friendly Seal, Glycemic Research Institute, Washington D.C.
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2007: Highly Commended Product Award, Malaysian Institute of Food Technology (MIFT)
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Copyright@(2004-2008) Gardenia Bakeries (KL) Sdn.
Bhd. All Rights Reserved. |
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