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GARDENIA BREADS ARE SAFE TO EAT

Shah Alam, September 21, 2006
Gardenia Bakeries (KL) Sdn Bhd (Gardenia), the largest bakery in Southeast Asia, assures Malaysians that its range of breads is produced in accordance to international standards and is safe for consumption, as the level of preservative used is way below the amount permitted under the Food Regulations 1985.

Under the Food Regulations 1985, bread is allowed to contain the preservative, propionic acid, in amounts not exceeding 2,000mg per kilogram.

Hazlinah Harun, Gardenia’s Marketing Manager said this in response to a news report quoting the President of the Consumers Association of Penang (CAP) as saying that 46 out of the 50 samples gathered from a variety of breads bought in Penang and Kuala Lumpur were found to contain excessive amounts of the preservative.

“As a responsible corporate citizen, Gardenia has put in place stringent quality procedures including regularly sending its products to both local and overseas laboratories for testing to safeguard the interest of our customers as well as to ensure stringent compliance to government regulations,” said Hazlinah.

To further enhance its quality standards and to ensure that Gardenia’s products are in compliance with internationally accepted standards, Gardenia’s quality management systems are ISO 9001:2000 certified.

The company has also adopted the hazard analysis and critical control points (HACCP) system as part of their food safety requirements. HACCP is a systematic preventive approach to food safety and is used in the food industry to identify potential food safety hazards, so that key actions, known as Critical Control Points (CCP’s) can be taken to reduce or eliminate the risk of the hazards being realised. The system is used at all stages of food production and preparation processes.

In compliance with Islamic standards, Gardenia has been accorded the ISI 2020 certification by the Research Institute of Standards in Islam (RISIS).

“We are confident the stringent measures we have put in place have ensured that the safety and quality of our products are in compliance with internationally accepted standards,” said Hazlinah.

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