GARDENIA CARES

Every day, Gardenia delivers complimentary fresh bread to over 80 charitable organisations such as old folks' homes, orphanages, centres and schools for the differently abled, eight of which have been on Gardenia’s delivery list since 1991.

Through our Bag-2-School programme, Gardenia KL aims to get our children excited about going back to school and to learn for an equal chance to realise their full potential. Since 2015, Gardenia has distributed school bags to students in selected schools every year, to help ease the burden of these B40 children and their families, helping to pave the way for a more promising future for them.

Through our extensive network and delivery fleet, Gardenia KL is able to reach small towns quickly. This access puts our #GardeniaCares team in the position to offer much needed food aid to communities particularly during natural disasters such as floods and landslides.

Nutrition Month is observed every April in Malaysia. As the leading wholesale bakery in Southeast Asia, Gardenia has, since 2009, used this platform to promote and empower consumers with information on dietary solutions and healthy lifestyle.

In 1991 we opened our factory doors to the public to share our journey, aspirations and progress with consumers. The Gardenia Bread Time Factory Tour is absolutely free-of-charge. To date, we have been receiving over 40,000 visitors each year, consisting of school children and the public.

Gardenia began its World Bread Day movement in 2018 by rallying consumers in a campaign to support 20 charitable organisations. Celebrating World Bread Day by supporting communities in need is an on-going tradition that is close to Gardenia’s heart.

In early 2020, Gardenia KL allocated more than RM1 million in aid for the community. The aid, in the form of Gardenia product hampers, was distributed in phases, throughout Peninsular Malaysia to B40 households, front liners, Orang Asli families and students under the Varsity Food Bank programme.

Realising the increased in mental health cases in the community and how the pandemic has further magnified the challenges, Gardenia KL collaborated with Mental Illness Awareness and Support Association (MIASA) to organised a Facebook live discussion in conjunction with the World Mental Health Day 2021.

The discussion was based on the findings from a survey conducted by Gardenia social community partner, Cilisos Media, on how Malaysians were coping during the lockdown, has identified the mental health red flags most of us tend to miss. Being a brand that cares, Gardenia KL initiated the on-going conversation on mental health, where the experts cover tips for a healthier environment to help navigate the community moves forward into the new normal.

Gardenia ‘Wellness Begins at Home’ mental health panel discussion was hosted on the @GardeniaKL’s Facebook with Celebrity Mental Health Activist and Patron of MIASA, Che Puan Sarimah Ibrahim; Mental Health Activist and MIASA President, Anita Abu Bakar; and Gardenia KL, Corporate Affairs and Public Relations General Manager, Hazlinah Harun.

Gardenia aims to keep the conversation on mental health going in the hopes of cultivating greater action towards mental wellness especially within families at home.

Watch the full video of the Wellness Begins at Home Panel Discussion here:
https://www.youtube.com/watch?v=ikSLrOlNqko