1. Community Outreach
Every day, Gardenia delivers complimentary fresh bread to over 80 charitable organisations such as old folks' homes, orphanages, centres and schools for the differently abled, eight of which have been on Gardenia’s delivery list since 1991.
2. Bag-2-School Programme
Through our Bag-2-School programme, Gardenia KL aims to get our children excited about going back to school and to learn for an equal chance to realise their full potential. Since 2015, Gardenia has distributed school bags to students in selected schools every year, to help ease the burden of these B40 children and their families, helping to pave the way for a more promising future for them.
3. Natural Disasters
Through our extensive network and delivery fleet, Gardenia KL is able to reach small towns quickly. This access puts our #GardeniaCares team in the position to offer much needed food aid to communities particularly during natural disasters such as floods and landslides.
4. Nutrition Month Malaysia
Nutrition Month is observed every April in Malaysia. As the leading wholesale bakery in Southeast Asia, Gardenia has, since 2009, used this platform to promote and empower consumers with information on dietary solutions and healthy lifestyle.
5. Gardenia Bread Time Story Factory Tour
In 1991 we opened our factory doors to the public to share our journey, aspirations and progress with consumers. The Gardenia Bread Time Factory Tour is absolutely free-of-charge. To date, we have been receiving over 40,000 visitors each year, consisting of school children and the public.
6. World Bread Day
Gardenia began its World Bread Day movement in 2018 by rallying consumers in a campaign to support 20 charitable organisations. Celebrating World Bread Day by supporting communities in need is an on-going tradition that is close to Gardenia’s heart.
7. RM1mil Covid-19 Aid Programme
In early 2020, Gardenia KL allocated more than RM1 million in aid for the community. The aid, in the form of Gardenia product hampers, was distributed in phases, throughout Peninsular Malaysia to B40 households, front liners, Orang Asli families and students under the Varsity Food Bank programme.