GARDENIA COVID-19 AID PROGRAMME CONTINUES WITH RAMADHAN GIFT PACKS TOTALING OVER RM 167,000
Gardenia Partners PPIM, PPZ and JAWI To Reach More B40 Households In The Month Of Ramadhan
Kuala Lumpur, Malaysia, 4 May 2020 - Gardenia Bakeries (KL) Sdn Bhd (GBKL) is partnering with the Malaysian Muslim Consumers Association (PPIM), Federal Territories Islamic Religious Council's Zakat Collection Centre (PPZ) and Federal Territory Islamic Affairs Department (JAWI) to extend support to more B40 households in the month of Ramadhan. The Ramadhan aid valued at over RM167,000, which is part of Gardenia’s on-going RM1 million Covid-19 Aid Programme, will also benefit front liners like Grab Riders and taxi drivers serving the community with critical services during the fasting month.
“Gardenia wishes all Muslims, a blessed Ramadhan and Selamat Berpuasa. As Muslims throughout the country experience a different kind of Ramadhan, we know that many families are still struggling to put food on the table due to loss of income. So, we have rallied the support of more partners for our next phase of contributions,” explained GBKL General Manager, Corporate Affairs and Public Relations, Hazlinah Harun.
“Thanks to the network of PPIM, PPZ and JAWI, we are able to extend the reach of Gardenia’s Covid-19 Aid Programme to more households in need and help lighten the burden of our front liners. We hope these Gardenia Ramadhan packs will help the urban poor and critical service providers enjoy a quick and convenient sahur at the start of the day or as they break fast at the end of the day,” Hazlinah said.
PPIM President, Datuk Nadzim Johan, was very appreciative of GBKL’s support. “As soon as the Movement Control Order (MCO) period began on 18 March, PPIM saw the need of the community and launched our Zero Hunger Project. The socio-economic wellbeing of communities is a key concern for PPIM and we are grateful to Gardenia for kindly coming forward to contribute its products to benefit the urban poor who have approached us for aid. PPIM has identified 10,000 more households in need and have mobilised a team to help distribute these Gardenia Ramadhan packs to help alleviate the burden of these families,” he said. GBKL, together with PPIM and its on-going Zero Hunger Project, will be distributing a total of 10,000 Gardenia gift packs to B40 households located in five different areas, including Kampung Datuk Keramat, Wangsa Maju and Rawang.
GBKL, together with PPIM and its on-going Zero Hunger Project, will be distributing a total of 10,000 Gardenia gift packs to B40 households located in five different areas, including Kampung Datuk Keramat, Wangsa Maju and Rawang.
To assist Gardenia with reaching out deeper into the community, PPZ will be distributing 300 Ramadhan packs in appreciation of service front liners, like Grab riders and Taxi drivers. Each Ramadhan pack contains a packet of Gardenia’s Fluffy Buns, Quick Bites Muffin, NuMee Gardenia yellow noodles and a box of dates.
Gardenia is providing an additional 5,000 Delicia Cream Rolls and Sambal Bilis Buns, which will be jointly distributed by JAWI under the JAWI Food Bank initiative, to residents of the Selangor Mansion, Malayan Mansion and May Tower in Masjid India, Kuala Lumpur.
Hazlinah thanked PPIM, PPZ and JAWI for their assistance with the community outreach and urged Malaysians to heed the government’s call to practice good hygiene habits and social distancing. “Since we began operations 34 years ago, Gardenia has been supporting groups in need, and we will continue to do so,” she added.
GBKL has allocated more than RM1 million in aid communities throughout Peninsular Malaysia during and post the MCO period. Between 18 March and 3 May, GBKL has contributed over 77,500 Gardenia products, valued at approximately RM148,000, to help B40 families, front liners battling the outbreak and university students relying on the Food Bank Programme.